Is B2B nevertheless rather H2H (human to human)? What's the right reaction to the widespread "content shock"? And how does a global player such as ABB navigate in this environment?

Join Olivia Coker-Decker (Global Thought Leadership Manager at ABB Electrification) and Christoph Hess (Partner at Kuble) for a discussion about these and other questions. You will get first-hand insights for a better understanding of B2B thought leadership. And the livestream audience can ask their questions as well via the live chat on

Remote video URL

B2B Thought Leadership: Why, how, what?